Privacy Policy

1. Introduction

Soni Digital LLC ("we", "our", or "us") operates the PickWho mobile application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our app. This policy applies to users in the United States and Canada.

2. Information We Collect

We collect information that you provide directly to us, including:

• Account Information: When you sign in with Google or Apple, we receive your name, email address, and profile information.
• Username: The display name you choose for the app.
• Pick History: The sports predictions you make within the app.
• Device Information: Device type, operating system, and unique device identifiers for push notifications.
• Chat Messages: Messages you send in the community chat, including message text, timestamps, and your username. Messages may be automatically filtered for inappropriate content.
• Profile Photo: If you choose to upload a profile picture, the image is stored securely. Profile photos are visible only to you and app administrators.
• Moderation Data: If you report a message or block another user, we store that action to support content moderation and community safety.
• Subscription and Purchase Information: If you subscribe to PickWho Premium, we receive a purchase receipt from the Apple App Store or Google Play Store containing the transaction identifier, product purchased, and subscription expiration date. We do not receive your payment card details.
• Referral Anti-Abuse Identifier: When you apply a friend's referral code, we generate a one-way cryptographic hash of your device's notification token combined with our app identifier. This hash is stored only to prevent the same physical device from claiming multiple referral rewards. The hash cannot be reversed to identify your device and we do not use it for advertising or cross-app tracking.
• Crash and Diagnostic Data: We use Google Firebase Crashlytics to collect crash reports, error logs, and performance data when the app malfunctions. These reports are associated with your PickWho account identifier so we can investigate issues affecting specific users. We also use Firebase Analytics to understand aggregate app usage trends (which features are used most, which screens encounter errors, etc.).

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve PickWho
• Process your picks and track contest standings
• Display leaderboards and user rankings
• Send push notifications about contests, results, and updates
• Communicate with you about prizes and important updates
• Monitor and analyze usage trends to improve the app
• Prevent fraud and ensure fair play
• Moderate community chat to maintain a safe and respectful environment
• Review reports and enforce our community guidelines

4. Information Sharing

We do not sell your personal information for monetary consideration. We may share your information in the following circumstances:

• Public Leaderboards: Your username and pick performance may be displayed on public leaderboards within the app.
• Service Providers: We work with third-party services (such as Firebase and Google Cloud) to operate the app.
• Advertising Partners: To show ads in the app, we share certain information — including your device's advertising identifier, IP address, approximate (IP-based) location, and app-usage data — with our advertising mediation provider (Google AdMob) and the advertising networks and exchanges it works with (see the “Advertising” section below). Some of these partners act as independent controllers and may use this information for their own purposes, including personalized advertising across other apps and services. Depending on your state of residence, this may be considered “sharing” or a “sale” of personal information; see your opt-out rights below.
• Legal Requirements: We may disclose information if required by law or to protect our rights.
• With Your Consent: We may share information with your explicit permission.

5. Advertising

PickWho displays advertisements using Google AdMob as our advertising mediation platform. Through AdMob mediation, ads may be served by Google and by third-party advertising networks and exchanges, which currently include Meta Audience Network, Unity Ads, Liftoff Monetize, Mintegral, and Pangle, as well as programmatic exchanges such as PubMatic, InMobi Exchange, and Smaato. This list may change over time as we add or remove advertising partners.

To serve and measure ads, these partners may collect or receive certain information, including your device's advertising identifier (such as the Google Advertising ID or Apple's IDFA), IP address, approximate (IP-based) location, and app-usage and ad-interaction data. Some of these partners act as independent controllers of this information and may use it for their own purposes, including to deliver and measure personalized advertising across other apps and services (sometimes called cross-context behavioral advertising).

You can control personalized advertising through your device: on iOS, use the App Tracking Transparency prompt and your device Settings; on Android, reset or delete your Advertising ID in Settings. You can learn more about Google's advertising practices and opt-out options at Google's Ads Settings. To opt out of this data sharing, reset or delete your device's Advertising ID, or email us at info@pickwhoisfree.com; California residents see Section 8b below for additional opt-out rights.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide you with our services. You may request deletion of your account and associated data at any time.

8. Your Rights

You have the right to:

• Access and update your personal information through app settings
• Delete your account and associated data
• Opt-out of push notifications through your device settings
• Request a copy of your data

8a. Additional Rights for Canadian Users (PIPEDA)

If you are a resident of Canada, you have additional rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws:

• Consent: We will obtain your meaningful consent before collecting, using, or disclosing your personal information, except where permitted by law.
• Access: You may request access to your personal information held by us and information about how it has been used and disclosed.
• Correction: You may request correction of your personal information if you believe it is inaccurate or incomplete.
• Withdrawal of Consent: You may withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions.
• Complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

Cross-Border Data Transfer: Please note that your personal information may be stored and processed in the United States, where our servers and service providers are located. By using PickWho, you consent to the transfer of your information to the United States, which may have different data protection laws than Canada.

8b. Additional Rights for California Users (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request what categories of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties we share it with.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions (such as fraud prevention or legal obligations).
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal information for monetary consideration. However, to show personalized ads, we share certain identifiers (such as your advertising ID and IP address) with advertising partners, which may qualify as “sharing” for cross-context behavioral advertising (and, in some states, a “sale”) under applicable law. You have the right to opt out: on your device, enable Limit Ad Tracking or reset/delete your Advertising ID, and/or email us at info@pickwhoisfree.com with the subject “Do Not Sell or Share My Information.” We honor recognized opt-out preference signals (such as Global Privacy Control) where required by law.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, email us at info@pickwhoisfree.com. We will respond within 45 days as required by California law.

9. Account Deletion

You can delete your PickWho account and all associated data at any time. Here's how:

1. Open the PickWho app
2. Tap the Profile tab at the bottom
3. Tap the Settings gear icon
4. Scroll down and tap Delete Account
5. Confirm your decision when prompted

What gets deleted:

• Your account credentials and profile information
• All your picks and pick history
• Your stats, streaks, and achievements
• Trivia answers and streak history
• Leaderboard entries and contest participation data
• Subscription records and purchase history stored on our servers (your underlying Apple or Google subscription must be cancelled separately through that store's account settings)
• Push notification tokens and preferences
• Chat messages, profile photo, and block list
• Referral records and your referral anti-abuse identifier
• Active authentication sessions are revoked so any cached access tokens are immediately invalidated

Account deletion is permanent and cannot be undone. If you encounter any issues deleting your account, please contact us at info@pickwhoisfree.com and we will process your deletion request within 30 days.

10. Push Notifications

We may send you push notifications about contest updates, pick reminders, results, and prizes. You can opt-out of push notifications at any time through your device settings or the app's notification settings.

11. Community Chat and User-Generated Content

PickWho includes a community chat feature where users can send messages visible to other users. By using the chat, you acknowledge the following:

• Message Storage: Chat messages are stored in Google Firebase (Firestore) and are visible to other users of the app. Messages may be retained for moderation purposes even after deletion.
• Content Filtering: Messages are automatically screened for inappropriate language. Certain content may be censored or blocked outright.
• Reporting and Blocking: Users can report messages and block other users. When you report or block someone, our moderation team is notified and the relevant data is stored to support review.
• Moderation: Our team reviews all reports within 24 hours. We may hide or remove content and suspend or ban users who violate our community guidelines.
• Message Deletion: You can delete your own messages at any time. Administrators may also remove messages that violate community guidelines.
• Profile Photos: If you upload a profile photo, it is stored in Firebase Storage. Photos are subject to size and file type restrictions and are only visible to you and app administrators. You can remove your photo at any time.

12. Children's Privacy

PickWho is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected information from a child under 18, we will delete that information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app or sending you a notification. Your continued use of PickWho after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: info@pickwhoisfree.com

Soni Digital LLC